How Festival Season Drives 40% of Annual Revenue - CloudBankin – A digital loan software by Habile Technologies

Wish you all a Happy Diwali and I would like to share a conversation between a Lender and Me:

Me: What’s special this Diwali?
Lender: Diwali is always special for lenders

Me: Why?
Lender: People make a lot of purchases. So they need money and so they need us.

Me: How much sales will you get as a Lender? 
Lender: 40% of sales will happen ONLY in this festive period.

Me: Oh WOW! Any specific reason?
Lender: This is the time, they make a purchase because

1) to make their families and relatives happy

2) Society has mandated to purchase new clothes and crackers for Diwali 🙂

3) Wanted to prove to others that “How rich they are”?

Interesting insights, isn’t it?

Why do you make a purchase on Diwali?


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